Eurolager

Eurolager


The mystery of the Nej vote of Sweden joining the Euro has been found. For the Ja campaign, back in the summer, some late night strategizing resulted in EURO LAGER!

Perhaps the only Currency themed beer around, it aims to appeal to all European drinkers, without any specific brewing culture reference. Like the non-existance bridges and buildings printed on the Euro notes, Euro Lager only suggests actual beer and merely achieves the lowest common denominator of beverage. It was probably perceived more as a threat, than an invitation.

Still the intoxication result is the same, and the price is low at the state run liquor stores, systembolaget.